Deliverying an alternative route to climate friendly energy

While a lot of different technical and policy solutions have been proposed at COP26, they all have one thing in common .. baseline costs that exceed the current cost of energy.

Green shift will lead to 'permanently' higher energy bills, Andrew Bailey warns. (

It’s good to have it finally acknowledged in the open that the current models for addressing climate change will lead to higher energy prices. And while there are those able to afford the increase in energy costs, a large portion of society, both in the OECD countries and developing nations cannot.

Under 50pc are willing to pay thousands to make homes greener.(

But it doesn’t have to be this way, energy consumers and advocates of climate change solutions are being presented with a false dilemma…

“A false dilemma, also referred to as false dichotomy, is an informal fallacy based on a premise that erroneously limits what options are available. The source of the fallacy lies not in an invalid form of inference but in a false premise. This premise has the form of a disjunctive claim: it asserts that one among a number of alternatives must be true. This disjunction is problematic because it oversimplifies the choice by excluding viable alternatives.” Wikipedia

At A-DEUS, we leverage our skills in engineering, econometrics, decision science and expertise across the entire energy value chain to provide a third option that dispels this fallacy.

A-DEUS’ energy network and business model gives energy consumers that third option…reducing your energy cost while saving the planet and it doesn’t require new government subsidies or policies, just the will of the consumer.